17/04/2009

PIATTO DEL CUORE BETWEEN DESIGN AND SOLIDARITY

The "Piatto del Cuore",  designed by Giulio Cappellini, was presented in Comune by the Mayor Letizia Moratti, first of a series of collection plates signed by the most important Italian designers for a solidarity action for the elders promoted by the dall'Assessore alle Politiche Sociali di Milano Mariolina Moioli. A new initiative by Gisella Borioli, that has cured the artistic direction and has invited, after Cappellini, Alessandro Mendini, Fabio Novembre, Matteo Thun, Paola Navone, Sergio Calatroni, Michele De Lucchi, authors of a plate per year until 2015, with a special Christmas Edition 2009 signed by Krizia. 1000 "Piatto del Cuore" per year, realized and donated to the Comune by Ceramica Flaminia, will be given to the most qualified restaurants of Milan, that will commit themselves in hospitality actions for elders, coordinated by Epam, Associazione milanese pubblici esercizi of the Unione del Commercio. Restaurants that already have taken part in the iniziative are Peck, Savini, Saddler, Il Ristorante del Teatro alla Scala by Gualtiero Marchesi, Aimo e Nadia, Il Giardinetto and other quality restaurants. The first “Piatto del Cuore” signed by Giulio Cappellini will be displayed at the Temporary Museum of Superstudio Più, during the Design Week from April 22 to 27, in the Caffè Italiano. (In the picture, from left: Gisella Borioli, Mayor Letizia Moratti, Assessore Mariolina Moioli, Giulio Cappellini, Lino Stoppani Epam President)