26/02/2010

WHITE REDOUBLES AT THE FORMER ANSALDO

Via Tortona 27 and now also via Tortona 54 (former Ansaldo): this is the new address of  White, on display from February 28th to March 2nd . Additional 4 thousand square meters for 350 brands on display which will present their Fall/Winter 2010-11 clothing and accessories collections. A special event which will launch the new location will be a thematic exhibition entitled "Tanto di cappello in White" (Hat Off in White): a gallery with 50 hats from the years 1910-1960, all rigorously white, selected among approximately three thousand vintage creations. Special guest of the exhibition: Elio Fiorucci.
Several novelties have been introduced in this season: the collaboration between the Salone and Vogue Italy in a project called "White and Vogue Introduce", which sees the fair and the magazine committed to support and promote young talents and the area  “Selection by C.l.a.s.s.” with eco-fashion, eco-home and eco-lifestyle creations by nine exclusive labels.  White Beauty, this year at its second edition, has been confirmed. At the same time of  White, the fashion shows by Gaetano Navarra, Massimo Rebecchi and Love Sex Money will take place at Superstudio 13.
For info: www.whiteshow.it