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  • Superdesign Show 2018 - Presentation
  • Superdesign Show 2018 - Application
  • Superdesign Show 2018 - Regulations


Superstudio Più - Via Tortona 27

Superstudio 13 - Via Forcella 13, Via Bugatti 9


Press Preview 16th April 2018, 3pm-8 pm (only press)

17th-21st April 2018, 10am-9pm (only professionals)
22nd April 2018, 10am-6pm (also non-professionals)



17.000 sq.mt exhibiting space, 130 000 visitors and 2270 registered journalists only in 2016, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative ones, start-ups, self-design, “an absolute must” (Financial Times).
All of this is at SUPERSTUDIO, the iconic place for design in Milan, pioneer of the phenomenon of FuoriSalone in the neighbourhood, the most visited and renowned place in Tortona district since 2000. With the project SUPERDESIGN SHOW (that continues and takes over the success of the Temporary Museum for New Design) Superstudio carries on its mission focus on quality and excellence but this year aims like never before at research the extraordinary daily, the freedom of choice and ideas, the contamination between classic and avant-garde between industry and handcraft, tradition and future, simplicity and magnificence.

SUPERDESIGN SHOW breaks the rules: industrial design, art-design, artefacts, technology, automotive, work and décor objects, travels, entertainment, personal care, textile, ornaments, contaminations with tradition, and everything that design proposes in step with times. And again the Capitals of design, emerging countries who became protagonists, Materials Village with companies that suggest projects and technologies about materials’ latest innovations.

The forthcoming edition of the project by Gisella Borioli makes ONLY THE BEST its manifesto. The new concept changes the general planning, highlights the specificity of each involved company, creates a new impressive communication, increases every single participant’s visibility, adds collective trend-setting theme exhibitions. Protagonist of this path, back in the role of art director of the event, is Giulio Cappellini, acting also as curator of SUPERLOFT collective exhibition, a live example of cultured and contemporary house, valued in all its spaces, both the reception and the utility ones.

Lounge, meeting room, press office, coordinated image, common areas, garden, restaurants and much more. SUPERDESIGN SHOW is a project by Gisella Borioli, with the art direction of Giulio Cappellini.




For infos and reserve a space:

+39 02422501

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