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16/01/2015

WHITE: CONTAMINATIONS AMONG FASHION, MUSIC AND WEB

Innovation, experimentation and contemporaneity are the key words to pick White January essential, once again, protagonist of the Milanese fashion week at the historical location of Superstudio Più.
From 17th until 19th January, 180 Italian and foreign companies bring their new entries into the limelight of the event with menswear collections and 50 womenswear previews. Guest designer is Maurizio Pecoraro with a preview of his new womenswear collection, while, this edition's new entry is WOW 0.15, a new section created in collaboration with Highsnobiety team, international magazine and opinion leader in the street research. Fashion, music and art intertwine in the new White DNA: the rapper Marracash presents  the new KG proposals, wear brand by the designer Bianucci; Saturnino, eclectic dj and designer, exhibits his eyewear line and Slam Jam stages the Metropolis project inspired by the 70's/80's London in collaboration with two promising artists. On monday 19th, a few steps away from White, the Superstudio 13 hosts the D.Gnak fashion show and presentations of the two brands Harmont & Blaine and Au Jour Le Jour.



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