27/05/2016

WHITE: BRAND AND CONTENT GROWTH

A swell of new entries, special events and new collaborations at White June (from 18 to 20), dedicated to women's precollections and menswear of research, on show at the historical Superstudio Più of via Tortona 27 and in the ex-Ansaldo spaces.
250 brands, among which Semicouture womenswear  stands out (project by Erika Cavallini) and Sankuanz menswear (designed by Chinese stylist Shangguan Zhe, finalist in 2015 of the Lvmh Prize).
New affinity exchange with Revolver fair of Copenhagen that presents 12 brand of Noth-Europe, whereas at Revolver (Copenhagen 10-12 August) 10 Italian brands selected by White will participate.
In the Wow-White on Web area by Highsnobiety, 10 stylists will be present, selected by the daily news website Highsnobiety, exclusively on sale on luisaviaroma.com.
Furthermore, the Time Award, in collaboration with Italian Chamber of Buyers, is back: on saturday 18 June two winners will be selected among 10 finalists of the contest.
with the participation of italian buyers chambers
A particular attention also to the special event dedicated to Vivetta, growing  womenswear brand; created in 2010 by Vivetta Ponti.

info on: www.whiteshow.it