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The edition of WHITE MAN & WOMAN animates the Milan Fashion Week from January 14th to 16th at Superstudio Più and its neighbourough and is richer than last year’s with 270 brands participating (+18% compared to 2016), of which 197 are woman collections that will set the trends for the next season.
Among the must-see events of this edition, there is a special area that hosts the cult brand for ballerinas Repetto, a special project with Momonì and, for the first time in Milan, Suket Dhir, an Indian designer of menswear who won the Woolmark Prize Award 2016.
It is consolidated the collaboration with Ice and Confartigianato Imprese, to give an impulse to the development abroad of small fashion makers. The alliance, forged some editions ago and that will continue also in 2017 and 2018, has already translated itself in successful road shows abroad (Asia, Europe and Middle-East) to meet buyers and local press, as well as enhancing the incoming of foreign buyers at White.
Furthermore, White is also renovating its collaboration with Revolver, the analogous fashion show in Copenaghen, bringing a selection of selected Danish brands to Milan. 



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