A small group of creative and fashion-influencer representatives of Shanghai, members of Design and Trips association, accompanied by the professor Luca Fois during their visit in milan for fashion week, curiously looked around into the maze of the effervescent White discovering new brands and new opportunities, tasted excellent fish at Superstudio Più's Fish Bar, and was literally enchanted when visiting Flavio Lucchini's Under Gallery where is kept a selection of his best work that examine the relation between art and fashion. Among various projects of our guests: arriving with the most hot chinese's contemporary fashion at White, bringing an exhibition of Lucchini's work in the heart of Shanghai.

As in a sequence, Superstudio 13's famous photographic studios, Armani's theatre and headquarters, the fashion museum Silos, and more Giorgio's new offices stand one after the other and finally, the multi-purpose hub Superstudio Più.
"neighbour" client, friend with whom Gisella Borioli and Flavio Lucchini, founders of Superstudio, have shared the best years of fashion publishing, through the magazines they used to run, such as Vogue, to Uomo Vogue, to Donna to Mondo Uomo to Moda and many more, Giorgio Armani told his story in an extraordinary book curated by the journalist Suzy Menkes. Hundreds of alluring images of his life and of his career flow along with a fluid narration that opens his heart and make us live his own emotions. The presentation, which took place right after the Spring-Summer fashion show, in a star-crowded hall, with magnified photos from the book sliding on the walls, ended up across the street, in the Silos garden, facing Via Tortona.

Woman fashion week is back and Tortona (fashion) district brightens up with WHITE. In Superstudio's Più historical location and other venues in the area, the contemporary fashion fair starts, mixing up trends, experimentation, hand-made excellences, research and awareness of the largest markets.
Numbers are impressive: 500 exhibitors (34% international) and 20000 expected visitors. 186 new entries will make their debut in this edition and, among them, Sapopa stands out: an Italian brand introducing the active style in everydays women' s wear.

Once again for this edition, Superstudio's Basement hosts the best of international research, whereas  young producers are part of Inside, area dedicated to fashion projects in a start up phase. Two special events make this edition of White even more amazing. "All You Need Is White" exhibition by Flavio Lucchini continues in MyOwnGallery, where the artist explores  the theme of white between art and fashion,
The "Third Paradise" installation by Pistoletto, on the Roof,, is the location of a dialogue between Denise Bonapace and Benedetta Barzini on the TOPIC of the relation between Project and Fashion, followed by a workshop, also  by the artist-stylist Bonapace WHERE  old discard clothes find new using purposes (26th September).

26-27-28 September (by invitation only)

Superstudio Più - Via Tortona 27

http://www.whiteshow.it/

Cuisine as an artistic abstraction and a painting that becomes a plate. This is the photography project by Alessio Salvato, in collaboration with Istituto Italiano di Fotografia, where are it internalized and transformed into nutritious substances that can be assimilated by the organism, favoring the sight to taste.
A little but valued exhibition to taste with a glass of wine at Superstudio Cafè in via Forcella 13, the restaurant- bar next to Superstudio 13's photographic studios, now, a space for recurring art photo.

Thursday 24 September - 6pm
Supertudio Café
Via Forcella 13
info: areart@superstudiopiu.com

An intersection of old Milan streets, a post-industrial area, a central district of Milan, an area of the city were the past of blue-collar housing, of workshops, of little stores lives side by side with the present of factories turned into creative industries, with the future of new architectures.
Since 1983, when the first Superstudio establishes, pioneering the metamorphosis, until today, this part of the city has been evolving, year after year, spontaneously, into Tortona District, the most innovative and imitated district in Milan. A district where fashion is widespread and lives 365 days a year with the peaks of Milano Fashion Weeks, where design flared up the Fuori Salone phenomenon, where night life is livened up by young creatives and international visitors. Thanks to an initiative by Superstudio Group and M.Seventy that networks the whole Tortona district and surroundings to create a publishing schedule , starting with a map and a website (working soon), gathering all Tortona (fashion) District’s addresses, initiatives and events, communicating and spreading information on the “fashion systems” in the area, thus affording insiders (and outsiders) enjoying initiatives, overlapping events, calendars and significant places.

www.tortonadistrict.com (working soon)
info@tortonadistrict.com

The garage as a frumpy and dusty urban place can show an unexpected charm and a surprising architectural harmony. That’s the theme of the photographic exhibition ‘Estetica del Garage’ by Virginia Bettoja, in collaboration with Istituto Italiano di Fotografia, the second appointment of the photographic project organized by Superstudio 13 and M.A.T., in cooperation with AFIP, at the new exhibition place Slide Lounge (former customs check-point at Darsena).

Vernissage: Thursday 17 July at 6.00pm
Slide Lounge, ex casello della Darsena
Piazza XXIV Maggio, Milan

Open: Tue-Fry h: 1pm - 7pm
            Sat-Sun h: 11am - 7pm

www.virginiabettoja.com
Per info: areart@superstudiopiu.com

In an exciting and cosmopolitan atmophere took place the post laurea graduation ceremony of the students of the ESE, European School of Economics, the international school located at Superstudio Più.

Students and professors from the campus of Milan, Florence, Rome, New York, London and Madrid animated the morning that ended with a "music performance" by Giuseppe Bruno and by the Exclusive Saxophone Quartet. All the young graduated students received the greatings and the wishes by the president Elio D'Anna who had reminded that the aim of the ESE is not only the academic education, but also to teach the "Art of Dreaming".

Exhibitors of textiles, apparel and fashion accessories from China, Turkey, India, Pakistan Bangladesh and Nebal, but also fashion proposals made in Italy, young designers, vintage corner, B2B meetings and fashion happy hour.

That's Intertex Milano, one of the most important international exhibition that will be hosted from the 9th till the 11th of September at Superstudio Più at Tortona street.

For info: http://www.intertex-milano.it

May 23rd – September
LANGOSTERIA FISH BAR
The refined lobster restaurant in Tortona district comes to Superstudio Più: cozy stands will welcome visitors of EXPO2015 with oysters and raw fish, lobster - crab & salad, fish kitchen, landfare tidbits, authentic "Recco focaccia bread", handmade ice-cream, champagne and…. a most researched mixology with Oyster bar.

http://www.langosteriafishbar.it
 
June 23rd – September 30th
ALL YOU NEED IS WHITE
The line of the famous song by the Beatles inspires the title of the exhibition by Flavio Lucchini opened in MyOwnGallery and art.box. White like a page to be filled with emotions, a lesson of purity, a base for any shade our mind suggests, a synthesis of life choices, always creative, calvinist, ahead of time.

http://www.myowngallery.it/index.php?pag=mostra&tpl=mostra&spag=2&idp=50&id=343
 
till the end of October

"TERZO PARADISO- COLTIVARE LA CITTÀ", CONCERT     

The big installation by Michelangelo Pistoletto born from the project by n.o.v.a.civitas and located on the Superstudio roof  hosts events, exhibitions, workshops, conferences about the sustainable agricolture, between art and culture. 
event calendar:http://www.coltivarelacitta.it 

September 9th-11th 
INTERTEX MILANO
The first international showcase dedicated to the textile industry and opened to manufactures and exhibitors from all over the world.
http://www.intertex-milano.it
  

September 26th-28th
WHITE MAN AND WOMAN
The international exhibition of contemporary and cutting edge fashion in Milan lights the whole Tortona Fashion District up. Men, Women, Accessory, Beauty, Eyewear, big brands and young talents selected.
http://www.whiteshow.it
  

October 3rd-5th
TERRA MADRE GIOVANI – WE FEED THE PLANET
An unique event where the young agricoltures from all over the world will look for solutions to feed the planet in the future. An occasion to give a chance for the future of our food.
www.wefeedtheplanet.com 
 

October 16th-18th

CAKE FESTIVAL
6th edition of the most important Italian festival dedicated to the world of Cake Design, Bakery, Chocolate and Ice cream Making.
http://www.cakedesignitalianfestival.com
 
October 23rd-25th

PHOTOSHOW
The AIF Association promotes the most important Italian fair dedicated to the world of Photo & Digital Imaging. The areas of the new edition of Photoshow are Design, Food, Art & Landscape and Fashion: the four fields that the whole world recognizes as Italian excellences.
http://www.photoshow.it
          

October 29th
NEURONS&SUPERDESIGN

How does our brain work in front of a work of art or design? Nicola Colecchia, lecturer and researcher in General Psychology, leads us into the world of sub-symbolic in the neural networks, a versatile language that crosses national, cultural and educational boundaries.
http://en.expoincitta.com/Calendar/Events/Neurons--Superdesign.kl
 
 

The new SUV by Lexus, NX Hybrid, which encloses the essence of style, the most advanced technology and attention to detail, choose Superstudio Più's Daylight room for its new launching campaign.

Laurence Xu, the first high fashion Chinese designer to be invited in 2013 at the Haute Couture Fashion Week in Paris, ends in style the Expo week dedicated to Nanjing with a great Fashion Show of 40 outfits in pure brocade declined in the four elements representative of the city: mountains, water, forests and cities. The fashion show, organized expressively at Superstudio Più (casting and fitting), has managed to capture the extraordinary epic of the city and translate it into elegant tailored suits of astonishing beauty, combining history and Chinese culture to contemporary art that is fashion.

Stars parade at Superstudio Più's Central Point, hosting the  LA7 presentation of all the new entries for TV season 2015/2016. The schedule of shows to be broadcasted after the summer break, presents some appreciated confirmations: information remains the network pillar, with Lilli Gruber, Enrico Mentana, Corrado Formigli and Giovanni Floris.
Also confirmed Maurizio Crozza whose success seems to be endless, whereas, among the channel new entries, we welcome a new talent show, Il Boss dei Comici, with Alessandro Siani as a juror.  A new format also for Miss Italia, with its third edition on the network.

There is a new exhibiting space in Milan, for photography lovers: the Slide Lounge, managed by Associazione M.A.T. within the recently re-qualified pedestrian area next to the Darsena. A project by Superstudio 13 in cooperation with AFIP, the space opens on Wednesday 15th July the exhibition "MILANO" by young artist Flavio Di Renzo.  The exhibition develops in three thematic rooms that narrate "The man and the city", "EXPO 2015" and "Architecture Reflections" and is a part of a wider Superstudio project that will be officially launched as from September.

Vernissage: Wednesday 15th July, at 6 pm

Slide Lounge, former customs check-point at Darsena.

Opening time:

Tuesday/Friday 12 noon  - 6 pm

Saturday/Sunday 11 am -  7 pm

Watch the VIDEO presentation.

For info: areart@superstudiopiu.com

Two surprise Super Chefs for SocialKitchen, the innovative show cooking that is also an interactive cooking lesson that may be followed directly from your own kitchen through pc or tablet.
Gisella Borioli and Giovanni Gastel create "Rice and Rose" especially for the special SUPERSTUDIO show hosted at Superstudio Cafè: within an hour the dish, cooked live step by step with the help by Chef Antonio Marchello, is ready to be served. The challenge continues also on social networks, where everyone can share their own version of the recipe declaring once again the success of the format.

For those who have missed the live, here is the VIDEO of the show.

Nike+ Running Club Milano with Master Coach Matteo Guidotti and Atletica Elite chose Superstudio Più as the milanese stage of SO FAST DAY, event that has been taking place on the 2nd of July in many other cities in the world. Special guest of the evening are the new Nike Air Zoom Elite 8 and Nike Air Zoom Pegasus 32, available to those registers to the Speed Run.
On track, at the park or on the street, they help become faster and reactive bringing you to a level never imagined before. The special  session has one target, to prepare to the best the new summer challenge: the speed and the mile, chosen as a new distance of training.

Watch the presentation video HERE!

The line of the famous song by the Beatles inspires the title of the exhibition by Flavio Lucchini, opened for White Man & Woman and located in MyOwnGallery until 31st of July. Flavio Lucchini, first art-director and then an artist, aims at white in the most varied materials for his wide artistic research aspiring at removing transience and frivolity from womens's dress, be they paintings, drawings, sculptures, high-reliefs, digital painting ranging from high-couture to burqas. White like a page to be filled with emotions, a lesson of purity, a base for any shade our mind suggests, a synthesis of life choices, always creative, calvinist, ahead of time.

Click here for the video!

Timetables:
23 June - 31 July 2015
Free admittance.
Mon / Sat: 14.00 - 20.00
Closed every Sunday.

For infos: All You Need Is White by Flavio Lucchini

WHITE MAN AND WOMAN is back at Superstudio Più, confirming the strategy to show men proposals alongside women collections and presents an important new entry: the ONLY WOMAN section, exclusively dedicated to womenswear.
Cristiano Burani is the special guest of this section, followed by other similar brands such as Maurizio Pecoraro, Atelier Archivio, Cottweiler, Laura Strambi. On June's edition 207 exhibitors (20% more compared to January 2015), 71 of which only menswear, 31 only women and 105 with both proposals. Always present WOW - WhiteOnWeb, again by Highsnobiety, well-known cool-hunting blog, alongside the first edition of TIME AWARD, international project created with Camera Italiana Buyer Moda.
Superguests are legends of sportswear such as Adidas and Reebok, but also North Sails and Collection Privée, back to wear collections. The avant-garde and experimentations are hosted in the Basement, whereas MyOwnGallery is the special opening of Flavio Lucchini's exhibition "All You Need Is White".

WHITE MAN AND WOMAN
20 June – 21 June 2015: from 9.30am to 6.30pm

22 June 2015: from 9.30am alle 5.30pm

For further info on White click HERE.
 
For info on “All You Need Is White” exhibition click HERE.

The refined lobster restaurant in Tortona district comes to Superstudio Più: cozy stands will welcome visitors of EXPO2015 with oysters and raw fish, lobster - crab & salad, fish kitchen, landfare tidbits, authentic "Recco focaccia bread", handmade ice-cream, champagne and…. a most researched mixology with Oyster bar.

23 May - 15 September 2015

Monday - Friday: 6pm - 11pm
Saturday- Sunday: 12am- 3pm and 6pm to 11pm

28 May at 6pm: special evening

Art Garden, Superstudio Più, via Tortona 27

The top food service  event, one of the coolest and most sophisticated in Milan, is back at Superstudio Più.
Courmeta, gourmands,  foodies  and connoisseurs will be able to taste, during the special edition dedicated to Expo 2015, a menu of 200 dishes cooked by 50 top worldwide restaurants, as well as meeting  star Chefs, participating in courses and activities.
A Special edition also for  many other news: for the first time in the Taste Festival history the entrance is free prior to online registration and for 5 days instead of the 4 of the previous editions, in order to let visitors enjoy most the uniqueness of the Taste experience as much as possible.

3 - 7 June 2015

Wednesday 3rd - Thursday 4th: 7pm - 12pm
Friday 5th:  12am - 3.30pm and 7pm- 12pm
Saturday 6th - Sunday 7th: 12am-5pm and 7pm-12pm

Superstudio Più, via Tortona 27

For info and events schedule: www.tasteofmilano.it

David Fielden, who created the unforgettable wedding dress of Princess Diana, presents at Superstudio the magic of the new collection SPOSA 2016, in conjunction with Si Sposaitalia Collezioni at Fieramilanocity. Each year his only worldwide fashion show is the event of greatest attraction for the press and the most prestigious international boutiques, both for its scenic and chiarming atmosphere and for the unique collections.

23th May 2015 at 19.00
By INVITATION only
Daylight, Superstudio Più, via Tortona 27