06/03/2008

SUPERSTUDIO PIU': "A TEMPORARY MUSEUM OF NEW DESIGN"

Once more Superstudio Più, where the incredible phenomenon of Fuori Salone in Zona Tortona was born in 2001, makes a choice of quality and excellence, presenting interesting contents and eminent guests, among the most representative in the international scenario.
This year Superstudio, within ZonaTortona Design period, transforms itself in a "Temporary Museum of New Design": great architects and international firms celebrate their abilities in the huge spaces offered by the location, creating exhibition areas where the product presentation is arranged inside a fascinating, artistic context. Particular attention is given to common and outdoor areas, integral part of the design project thanks to particular pathways and signs, graphically discreet and refined, in a typical Museum style.
Once more, art-director is Giulio Cappellini, side by side with Gisella Borioli in the coordination activities, and ZOT, the society that stands behind the entire ZonaTortona Design circuit.