Location and studios. Events, fashion, art, design, entertainment, fairs, convention. Creativity, projects and services  




A swell of new entries, special events and new collaborations at White June (from 18 to 20), dedicated to women's precollections and menswear of research, on show at the historical Superstudio Più of via Tortona 27 and in the ex-Ansaldo spaces.
250 brands, among which Semicouture womenswear  stands out (project by Erika Cavallini) and Sankuanz menswear (designed by Chinese stylist Shangguan Zhe, finalist in 2015 of the Lvmh Prize).
New affinity exchange with Revolver fair of Copenhagen that presents 12 brand of Noth-Europe, whereas at Revolver (Copenhagen 10-12 August) 10 Italian brands selected by White will participate.
In the Wow-White on Web area by Highsnobiety, 10 stylists will be present, selected by the daily news website Highsnobiety, exclusively on sale on luisaviaroma.com.
Furthermore, the Time Award, in collaboration with Italian Chamber of Buyers, is back: on saturday 18 June two winners will be selected among 10 finalists of the contest.
with the participation of italian buyers chambers
A particular attention also to the special event dedicated to Vivetta, growing  womenswear brand; created in 2010 by Vivetta Ponti.


info on: www.whiteshow.it



Safari Tortona, an exhibition on the "creative district" by high school students of Brera and Poliedra Politecnico di Milano, illustrates at MUDEC a personal vision of the area transformation over the last thirty years. Gisella Borioli together with Michelangelo Pistoletto, answered students' questions by describing her role in the transformation of the area and how Superstudio 13 was born from a visionary intuition and, at a later time, Superstudio Più, driving force of development and attraction ability of the entire area, that has become over the years the focus point for fashion, art and design.
Michelangelo Pistoletto explained its vision in a bond between nature and science that turned into its Third Paradise sign, also visible in the monumental art work in Superstudio's roof. Mudec 25-31 May www.mudec.it



Mapic Italy, the Italian edition of the global leader event of the Real Estate is ready to go. Two days at Superstudio Più (May, 24-25) where retailers, developers, owners and brokers of the Italian real estate market will have the opportunity to enlarge  their network and promote their own projects. A wide dedicated exhibiting area is enriched by an intense program of conferences and events of networking that enable participants to examine business opportunities offered by Italian market.


Among market protagonists that will share with the public their own experience are Oscar Farinetti, founder of Eataly, Fabrizio Barale, Expansion Manager of Tiger Italia, Marco Della Piana General Manager of Tally Weijl Italia, Marco Almeida Senior International Expansion Manager of Parfois.


350 retails from 24 different countries will be present (including Qatar, UK, Japan,  Portugal, Canada, Russia, Holland, Ghana) Including Juventus Football Club, Dolce & Gabbana, Yamamay, Adidas Group, Sephora, Carpisa, Original Marines e Michel Kors.


Info: www.mapic-italy.it



A record edition for SuperDesign Show 2016:


130.000 total visitors (not considering evening events and cocktails)  +13% visitors
23.609 online registered visitors
2.270 international registered journalists (printed magazines, internet, radio and TV)
17.000 msq at Superstudio Più and Superstudio 13 (indoor and outdoor)
15.000 magazines @AT bilingual Italian/English
84 Exhibitors
18 countries (Belgium, Brasil, China, Denmark, France, Germany, Italy, Japan, Nederland, Poland, Spain, South Korea, Switzerland, Taiwan, Turcky, Ukrain, UK, USA)
72 people for staff, accueil and hospitality
36 media-partner magazines
2 restaurants, 1 bistrot, 1 juice bar, 1 lounge
586 bottles of Rosè Brut Valdo Floral Edition by Fabrizio Sclavi
5.850 juices of 2.200 kg pressed fruit
1 Milan Design Award, Best Engagement to AISIN
Online the new website: www.superdesignshow.com



Around the child's poetic borns the exhibition "Pop Dolls", the dolls-sculpture by the artist Flavio Lucchini, girls not women and women-girls, naive and provocative, colored resin, as a tribute to femininity blossoming. The exhibition, hosted in the basement of Superstudio during SuperDesign Show (12th to 17th April), also presents artist's unpublished drawings, maquettes and preparatory works. There is the opportunity to visit also the adjacent permanent Lucchini's Atelier, always at Superstudio Più, by appointment.





The SuperDesign Show based at Superstudio Più also extends at Superstudio 13, the studios in via Forcella 13 – via Bugatti 9 with PepsiCo exhibition “Mix It Up 2016”, an intriguing pop mix with design, music, fashion, culinary arts curated by PepsiCo Design in collaboration with Fabio Novembre, Karim Rashid, Lapo Elkann + Garage Italian Customs, Benjamin Hubert, Jeremy Scott, Design Group Italy, and many others.
In the courtyard of Superstudio 13, the installation of BlaBlaCar shows the effects of car sharing on the environment, with interactive infographics and a space for games and meetings.
Moreover Melissa Lounge welcomes visitors and transports them to the colourful and joyful world of the famous Brazilian PVC footwear, born from the collaboration of international designers such as the Campana brothers, Gaetano Pesce, Jason Wu, Jeremy Scott and Vivienne Westwood.
Light and creative food at Superstudio Cafè, and every day from 5.30pm  meetings and presentations about the application of biomimicry in design and architecture, curated by DDN.

Info: www.superdesignshow.com



Even Gisella Borioli, CEO and creative director of Superstudio is present in W - Women in Italian Design, in Triennale, curated by Silvana Annicchiarico, history of Italian design for women, where women have were involved in a less authoritarian, more spontaneous, more dynamic design. For this reason she has already received the Golden Ambrogino 2014, prize of the City of Milan to the most influential personalities. From April 2nd, XXI International Exhibition of the Milan Triennale.



2nd April 2016 - 19th February 2017
Triennale di Milano
Viale Alemagna, 6 - Milan.



Milan design week (April 12-17) is coming and with it the awaiting appointment with SuperDesign Show, first stage of every visit in the Tortona District.  
17.000 sq.m. exhibiting space, theme projects, museum-like installations, national pavilions, individual and collective exhibitions, big consolidated companies and also young innovative companies, startups, self-design and all the new trends for living and inhabiting. Lounges, meeting rooms, press office, coordinated image, wide press campaign, common areas, garden, restaurants and much more. One single direction, a common contemporary language, that gives value national and brand identities, Italian excellences, commercial requirements, the thinking “next”, with a careful selection involving “research, quality and innovation” that have always been Superstudio’s key values.

New website online with exhibitors, special projects, partners, media partners and all 2016 news:




Affordable Art Fair is back in Milan and transforms Superstudio Più spaces into the event that has revolutioned the way to live contemporary art. All the latest trends under 6000 euros are located under only one roof with 84 International galleries and many special sections: Street Art, to discover how to collect urban art; Photography, very appreciated mean by collectors as well as by more experts; the Exchange programme, that brings Korea to Milan thanks to the collaboration with AAF Seoul; the Young section, with emerging galleries, with artists under 40 years old and an exhibiting space supported by Warsteiner to bet on tomorrow's young talents.
Scheduled for the 18th March, the Photography Day, a day by Denis Curti with portfolio readings, talks and workshop whereas during the weekend there will be the opportunity to take a challenge with Mostrami Factory's painting labs  and a space dedicated to kids where they can have fun with origami or painting.

Still on the 18th March Affordable Art Fair spreads out over the city with Affordable Night Out, a sleepless night dedicated to the contemporary art.




17-20 March

Superstudio Più, via Tortona, 26 - Milan



"I agreed to partecipate to a catwalk of Chicca Lualdi, along with a group of women related to design, to witness how much fashion is or should be designed not only as a show for stars or models, but as a "project" that thinks to all of us "real women", with our personality, our figure, our age. A complicity between the designer and her improvised models out-of-sizes captained by the City Assessor to fashion and design Cristina Tajani, the best testimonial of all the values, creative, social, political, economic, of fashion”.  Gisella Borioli, journalist and founder of Superstudio Group, summarizes his exploits during the Milan Fashion Week. A participation which opened a debate: as the celebrated fashion shows must take account of the real world and perhaps change or update a modality that, in times of youtube and instagram, bloggers and instant-show on the network, seems to many superseded? Superstudio with White is for the rational part of the evolution, with a continuous search of small creative realities that also use other way to open up and confront the market.



Superstudio Più is actively getting ready for a new exciting edition of White.
Over 500 research brands, among contemporary fashion's top national and international proposals, new initiatives and projects that make Tortona Fashion District a creative hub of excellences for the over 20000 expected visitors. In favour of the support of the new fashion generations the is the “IT’S TIME TO SOUTH” area, achieved in collaboration with I.C.E, that opens the doors to 15 selected designers with a strong international appeal, coming from Calabria, Campania, Puglia and Sicily.
Heading towards the East, instead, two special projects. "China Calling", a selection of the most promising Chinese contemporary designers and, last but not least, the Korean brand Yohanix, protagonist of a city walk on sunday 28 in Piazza Duomo.




Superstudio Più, via Tortona 27 - Milan
27-29 February



Women Fashion week is back, and the temple of the Milanese photography, Superstudio 13, hosts the photography exhibition This Is Me Not Being You, by Micaela Flends. An unusual title, inspired by the text of a well known song by the punk rock band NOFX, that echoes the breakthrough and avant-garde language of the images.
35 fashion photographs by seven young international photographers, some in Italy for the first time. Felix Cooper, Dafy Hagai, Jai Odell, Winter Vandenbrink Kiki Xue, Paolo Zerbini, Marie Zucker, reinterpret fashion photography as a trend and style expression of these days,  but also as a call of a generation that describe the most introspective themes such as identity, recognition and representation of beauty. A new entry and revolution compared to the way to perceive and imagine photography of classic photography.




Superstudio 13, Via Forcella 13 - Milan

24th February from 10am - 8pm

25th February from 10am - 3pm



OLISfestival, the most important appointment with health and well-being, is back at Superstudio Più. A weekend dedicated to an all-around view of the holistic and bio-natural disciplines, from the latest scientific discoveries about integrated medicine, centered on the person, to the ancient traditional remedies. Over 3000 square meters of store area with 90 schools and holistic centers, 3 rooms dedicated to workshops and a bio-natural restaurant with exclusively bio-natural products. A unique opportunity to discover and try Shiatsu, the Reflexology, Biodance, Naturopathy, Ayurveda, Essene Therapies, Bach Flowers, Aromatherapy, Meditation and Yoga, all presented by personalities and major experts, for a reflection on body, mind and spirit.


Discover all the  protagonists and the program at: www.olisfestival.it

February 6-7

Superstudio Più, Via Tortona 27 - Milan




Superstudio 13 reopens its doors to Tomorrow showroom, with fixed appointment, four times a year at the same time as the "hot" fashion weeks. Not only a showroom, but also the first global multi-service structure with  headquarters in the four fashion capitals (Milan, Paris, London and New York) Tomorrow is an international platform able to put designers into contact with buyers, logistic distribution services, financial support as well as strategic development and communication. Next to well-known brands such as Marni, Frame Denim, Iris van Herpen, Oamc, Markus Lupfer e Tommy Helfiger, there are also young talents tracked down from all over the world, with an strong scouting activity that Tomorrow dedicates to many resources and energy.




February 24th - March 1st

Superstudio 13 - Via Forcella 13, Milan

15 - 20 January, by appointment only.



Unforgettable, at Venice Biennial 2011 were Flavio Lucchini's Burqas and Abayas by Prada, Chanel and Benetton, explosive digital art works in a moment of international political-social tension.
Great anticipator and innovator in every field where he operated, from publishing to fashion to art, Lucchini has been the first one to create an ironic and yet deep comparison among society, fashion, way of living, advertising, women's role and islamic world, matching the traditional arab dress to top Fashion labels, in a strong and contemporary vision in times of globalization and debate among cultures.
It's today's news that Dolce & Gabbana have launched in the Middle East markets a special "Abaya" collection, the long clothing that exposes just the ankles, hands and face uncovered, that muslim women wear over their own dress, of course interpreted according to their style with laces, mediterranean prints and even colours.
Today, Lucchini's visions have become reality.





White Man and Woman is back at Superstudio Più and exAnsaldo (16th -18th January), with about 230 brands, on growth of 15% compared to the last edition and with more than 40 brands for Only Woman area,
Among the "salone" news, the new Sportswear section stands out, with a selections of brands from the active world yet declined in urban contemporary key.
A few names: Casbia, Nonconformist, Les Geometries, LC23 and Losers.

The  Wow project by Highsnobiety (referring online platform for the world of streetcar & lifestyle with over 5 million visitors) develops with the collaboration of the iconic concoct store Luisa ViaRoma presents a selected group of designers together with White and valued by a project of communication and well-curated visibility.
White with CN Federmoda presents the educational project "The tradition, the Value, the Beauty. Training and Show" will bring to Superstudio Più a group of 16 small artisan companies who have shared an educational journey in Cna Lombardia, aimed to analyse useful themes such as growth, trends, distribution, communication and social media management.

Superstudio Più,  Via Tortona 27- Milan
16-18 January 2016






Following a successfull edition in 2015 Materials Village, the most important event dedicated to materials, will be back at SuperDesign Show, the Superstudio project for the design week, with a larger space.

Its innovative concept, created by Material ConneXion Italia, gathers companies from different sectors in a single place focussing on the topic of materials and innovation.
For the 2016 edition, Material ConneXion Italia and Stefano Boeri Architects Studio will organize a special event where will take part architect Boeri and other three international architects. The debate,  focused on the theme of ‘Architecture, Innovation and Materials’ will end with the visit of Materials Village.
To book your exhibit space and for more information please contact
Giulio Marzi: T. +39 02 8689 1720 E. gmarzi@materialconnexion.com



Etihad Airways disembarks at Superstudio Più and offers a preview of the new revolutionary products and services on board. A "mobile exhibition" that allows to understand and touch the innovation and the creativity of the economy, business and first class areas. Even more extraordinary is The Residence, the only three-room suite in the world inside a commercial airline, with a living area, a separate bedroom and a private restroom. Maximum attention to detail, from the menu to the design, from the nursery service to concierge that makes any wish come true. A new sophisticated standard of flight that approaches the exclusivity of a private plane.



18-19 November

Superstudio Più, Via Tortona 27- Milan




Love as an intangible yet powerful energy, fundamental principle in human life.  A tribute to this recurring concept in Yoga, is the theme chosen for YogaFestival 2015 edition, that at its tenth edition, presents itself not only as an event, but as an expression of a community that grows during the years and spreads in all Italy. A special occasion to exercise all styles: from Ashtanga to Iyengar, from Anusara to Hatha Yoga and many more. Special guests will be present such as Leslie Kaminoff with three Yoga Anatomy events and Anand Mehrotra, for the first time in Italy. Karma Night #3 will open up the festival with music, yoga, meditation, massages, food&drinks and a special guest Kay Rush, Radio Montecarlo DJ and Yoga and Vedanta researcher.


6-8  November - Superstudio Più, Via Tortona 27- Milan
Entrance with membership card
Karma Night: 5 November from 8pm until midnight, Superstudio Più.





An appointment in MyOwnGallery with the neurosciences to discover the unknown mechanism regulating our reactions in front of a painting, a design work, an advertisemnt or an exhibition.
Starting from the limits of neuroscience research on artworks, Nicola Colecchia, founder of Synapticart, finds out a new research of perspectives based  on the use of language of neural networks that is unconsciously inscribed in the anyone's body and mind. The use of such language dictates the success of the artwork, as demontrated in masterpieces by great artists amd designers who, in any era and any place, intuitively created sub-symbolic tools to improve the power of attraction of their art work. (Leonardo da Vinci, Tiziano, Mirò, Magritte, Beuys, Weston, Kutner, Piano, Brewster, Cattelan, Hirst, Pesce, A. Mendini, Maurer, Gehry and more).
A fascinating journey into the world of sub-symbolic and neural networks.



29 October at 5.30pm

MyOwnGallery, Via Tortona 27 - Milan

Free entrance with booking: colecchiasynapticart@gmail.com

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